Innovate. Activate. Accelerate.: A 30-Day Boot Camp for Your Business Brain. by Daab Justin
Author:Daab, Justin [Daab, Justin]
Language: eng
Format: epub
Publisher: magnani.com
Published: 2019-09-08T16:00:00+00:00
How do you measure ROI (Return on Influence)?
So, So, after you choose a cost model, how do you tie it back to success measures? The short answer: The closer your metrics get to an actual monetary transaction, the greater your ability to calculate true ROI. Now, for the longer answer: If your goal is increased awareness, you can run pre- and post-campaign awareness surveys. But it’s probably impossible to tease out the incremental effect of an individual influencer outside of the broader marketing you’re performing.
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